Thursday, November 28, 2019
HOW TO WRITE A GOOD ESSAY ON ANY TOPIC PART 1
Letââ¬â¢s accept the fact that essay writing is a rather laborious process and not the easiest thing to do. It is a bitter truth. Essays are very frequently assigned for homework. It is another bitter truth. What is the way out? You canââ¬â¢t change or annul the academic requirements (at this very moment). On the other hand, you can read the article below and find all necessary elements to provide a good essay, even if it is your first one. 1. 10 STEPS TO WRITE A BRILLIANT ESSAY Planning is everything. Dwight D. Eisenhower We should all heed the words of the 34th President of the United States. If your academic skills are not perfect, you have to plan all steps to writing an essay, and that is the first thing you should do. Choosing a topic for an essay The fact that you need something to write about is obvious and undeniable. Everything becomes much easier if your teacher has provided you with a topic. Anyway, you may check our article ââ¬Å"Original Essay Topics.â⬠In the first place, your essay is more likely to be brilliant if you are really interested in the subject you write about. Choose wisely! - Dig deep! So, the next step is profound research. No matter what topic you choose, probably youââ¬â¢ll find enough material provided by well-educated specialists, experienced journalists, and famous writers. You should not choose some random sources; make sure that they are credible and trustworthy. - Give yourself time Good ideas do not always come first. Try to look at your theme from different angles, and then look again, and again. Have a rest. And look again. Your mind needs some space to imagine all possible variants of the argumentation and approaches. Organize your personal ââ¬Å"brainstormingâ⬠session with tea and cake! - Structure your thoughts Creating the diagram or outline for your essay is one of the necessary steps to writing an essay. The outline has to be detailed and well-organized. You should also include some keywords or references for every point of your plan. If you are prone to creativity and imaginative thinking, you may draw your diagram in the shape of a pyramid, sun, house, or any other appropriate object. - The thesis statement is the root of everything On the internet, you can find specific lectures and guidelines about writing an A-level thesis. In few words, it has to be understandable, narrow, and exhaustive. A thesis statement determines the structure of your essay, so strive for the ideal. - Just do it Now you should start writing. Begin with the introduction, then move to the main body, and, finally, come to a conclusion. - All work and no play makes Jack a dull boy Have a rest. No joke. Take a nap or go for a walk. Remember that you are not a robot that can just plug in a wall socket and be OK. You need a fresh mind to add the finishing touches. - Perfection Read your essay one more time. If you feel that you can do it better, now is the right moment. If you see unnecessary phrases ââ¬â delete them. Tautologies? Use your dictionary, and find a synonym. Spelling and grammar mistakes are also not allowed. - Fresh perspective Getting feedback may also be considered as one of the steps to write an essay. Consult your parents, friends, or teacher before writing a final draft. Two heads are better than one. Even the greatest writers of all time shared their ideas with their wives, husbands, and close friends before publishing their books. - End of the road After you assure yourself that everything is done correctly, write a final draft for your essay. And read it one more time. Just in case. Formula of the Perfect Essay Lots of educational sources compare essay writing with the process of cooking a burger. We think that this is just not right. How dare they compare this amazing and delicious masterpiece with homework? We are not saying that the essays should be your worst nightmare, absolutely not. Anyway, you canââ¬â¢t create a brilliant essay without a proper recipe as well as a tasty burger, soup, or lasagna. Now, letââ¬â¢s throw light on all the tiniest parts of the essay structure. 2. HOW TO WRITE AN INTRODUCTION FOR AN ESSAY? Firstly, letââ¬â¢s figure out the main task of the introduction. The first paragraph is aimed at grabbing the readerââ¬â¢s attention and making him or her continue reading. What usually draws our attention? Something interesting, mysterious, funny, and unusual. Itââ¬â¢s a pity, but you canââ¬â¢t draw a beautiful flower or fluffy kitty instead of your introduction paragraph. So, how to write an essay introduction to ââ¬Å"wowâ⬠readers? Be funny Laughing is one the easiest ways to comfort your readers and to prepare them for a further perception of the text. Be careful with jokes! This method is not very appropriate for the essays about serious social, economic, or political issues, like homelessness, hunger, and revolutions. Moreover, make sure that your anecdote is funny not only for you, otherwise it may embarrass or confuse an average person. Be mysterious Professional magicians have a simple but really effective rule: diversion is half of the success. Your topic is on gender inequality? Start your essay with a question about apples and oranges. You wonder whatââ¬â¢s the point? It means your readers will wonder too. Thatââ¬â¢s the point. Be interesting Tell a story. Life is a collection of stories: fairy tales, cartoons, novels, comic books, etc. Why wonââ¬â¢t you offer another one for your reader? Of course, it shouldnââ¬â¢t be too long or complicated. The main idea of the tale has to be relevant to your essay theme. Be unusual Predictability is boring. An irregular approach is exactly what you need in order to amaze your reader. Speak in a roundabout way, ask questions, and tell stories. Use your imagination and creativity, because you have only one attempt to attract your reader. Donââ¬â¢t waste it! Jokes and stories are not enough for a good introduction. You should also include a thesis statement in the first paragraph. The thesis statement is one, perhaps two sentences at the beginning of your essay that summarizes your ideas and sets a direction and steps for your writing. There are four major stages of writing a perfect thesis statement: 1. Answer the question. Example: What function does an admissions essay have in the application process, and why is it important? An admissions essay allows the colleges to learn more about the candidate. 2. Answer the WHOLE question. An admissions essay is the only way for the colleges to learn what kind of person the candidate is. 3. Provide examples. An admissions essay is the only way for the colleges to learn what kind of individual the candidate is; it has to demonstrate his or her personal qualities, career aspirations, and life goals. 4. Perfection: make sure your thesis statement is immaculate. An admissions essay is the only way for a candidate to demonstrate his or her personal qualities, career aspirations, and life goals; it is also an opportunity for colleges to hear the candidateââ¬â¢s personal voice. 3 HOW TO CONSTRUCT THE MAIN BODY OF AN ESSAY? A burger without meat is worth nothing. It is the same for an essay and the main body. The body paragraphs are the part of your essay between the introduction and conclusion. Text length depends on your word limit and your own writing energy. Every paragraph has to loosely consist of a similar number of words. This should be obvious for every conscious mind, but weââ¬â¢ll repeat a simple truth: one paragraph is NOT ENOUGH! Phew. It had to be done. Letââ¬â¢s move on to less obvious statements. All body paragraphs should include: - Topic sentence - Examples - Argument/evidence - Coherent structure - A clear connection with the thesis - Sub-conclusion (optional) Every paragraph represents only one sub-point in order to let your reader easily follow your reasoning. The most important, or strongest, arguments you should place at the beginning of the essay main body or save for the last paragraph because they will make a first impression and form a fine aftertaste. All parts of the main body should be connected with proper transitions. A coherent text is more convincing and readable than a range of random arguments. You should enforce all points with one or more supporting details. Your statements will sound unreliable without facts, real-life examples, quotes, statistics, etc. Remember that not only the general length of your writing matters. Every paragraph should be about 5-7 sentences. It is impossible to make a statement and prove it in one sentence. On the other hand, a reader loses his or her concentration while reading a long paragraph. That is why there is no need to elongate your speech artificially. Youââ¬â¢d better think about different approaches to enhance your main idea. One of the most popular models of writing is the five-paragraph essay. It is not always appropriate, but useful for beginners who have just started their way to academic success. The structure of this draft is simple: introduction, three body paragraphs, and conclusion. There are two different strategies of the disposition of the arguments. The first method suggests putting your weakest point in the middle in order to circle it with stronger ones. The second approach is like a downward staircase: the first paragraph includes the cleverest argument, and the last one ââ¬â the weakest argument. A good example is the best way to explain how to write a body paragraph correctly. We will analyze a sample on ââ¬Å"Canterbury Talesâ⬠written by Geoffrey Chaucer. The task question is: ââ¬Å"What are the main reasons which make all the tales fantastic?â⬠4. HOW TO WRITE A CONCLUSION PARAGRAPH FOR AN ESSAY? The open-ended movie intrigues; the open-ended book makes you think; the open-ended essay raises the question, ââ¬Å"So what?â⬠Sounds uncertain, right? In your conclusion, you have to remind your audience why they have read your essay and why it was not a waste of time. The concluding paragraph is more likely to stick in your readerââ¬â¢s memory than any other part of your paper. That is why it has to be the best part of your writing. Here is a list of four good strategies to complete your conclusion properly: Doââ¬â¢s - As we mentioned above, a bad conclusion frequently raises the question, ââ¬Å"So what?â⬠You wonââ¬â¢t believe, but the easiest way to avoid this question is to give an exhaustive answer in the last paragraph. Restate the most significant points in the concluding paragraph and put a period. Great job! - The reader wants to have a feeling of completeness. Your conclusion may repeat your thesis statement. Now the cycle is completed. Sure, you should not repeat it verbatim, just use paraphrasing. - Give your reader a hint about the further development of your topic or mention other aspects that could be interesting to him or her. For example, if you analyze the influence of Impressionism on European culture, in your concluding paragraph you may remark that it also had an effect on American culture. - You may quote or reference one of your sources. A quotation helps to specify and confirm your final point. If your essay is dedicated to a book or movie, this strategy is perfect. - Use the Socratic method ââ¬â ask a question. It may motivate readers to think over your topic or even to provide their own research. It is a brilliant strategy for those who want to stimulate thinking of their readers. Now itââ¬â¢s time for some bad strategies that you SHOULD NOT use for your conclusion: Donââ¬â¢ts - More data, more facts, more ideas. Thatââ¬â¢s enough! Your concluding paragraph is not a good place for the information youââ¬â¢ve forgotten to mention in the main body. Just let it go! - As a rule, a conclusion doesnââ¬â¢t exceed the limit of a few sentences. It has to be short and clear without unnecessary details. - No doubt, you can offer new ideas and perspectives in your essay, but donââ¬â¢t do this in the last paragraph! If the moment of epiphany has come too late, youââ¬â¢d better write another body paragraph than try to square the circle. - A conclusion is not a summary of your paper but a synthesis of your main points. If you donââ¬â¢t have more than one sentence to write, it is not bad. Donââ¬â¢t expatiate by adding the information that your readers already know. - Stay away from the phrases like ââ¬Å"to sum up,â⬠ââ¬Å"in conclusion,â⬠etc. Your readers understand perfectly well that the last paragraph is a concluding one. Donââ¬â¢t irritate them! - Donââ¬â¢t apologize! It is not your fault that the word limit doesnââ¬â¢t allow you to present all the information you have found. Avoid phrases like ââ¬Å"this is just one side of the problem,â⬠ââ¬Å"you can find much more information,â⬠etc. Donââ¬â¢t show that you are not sure about the quality of your essay; your readers will think the same way. - You should follow the same style through your essay. If your tone is serious and logical, donââ¬â¢t try to surprise readers with an emotional or motivating phrase. It will be a more confusing than entertaining move. 5. TYPES OF ESSAYS Do you really think that reading and understanding your topic is enough? Ha. Think again. Do you know how many types of essays exist? A gazillion. Letââ¬â¢s talk about them a little to figure out what you have to do with different types of essays. Argumentative Essay As a rule, a topic for this kind of essay is a general question. Your task is to answer this question and to persuade your reader that your opinion is the most immaculate and accurate. The argumentative essay belongs to the essay types that are frequently asked as a writing assignment in both schools and colleges. Mention well-known sources and real-life examples for your arguments to be more compelling. Topic example: ââ¬Å"Can social networking replace real life communication?â⬠Analytical Essay The main goal of the analytical essay is ââ¬â what a surprise ââ¬â to analyze a tendency, behavior, event, etc. This type of essay is all about logical reasoning and structure. A reader should follow your thoughts naturally and easily. Use linking words to give a reader the right direction of thinking. Topic example: ââ¬Å"Why do teenagers often dye their hair?â⬠Problem Solution Essay This type of essay is often asked in IELTS. You state a problem and offer your solution. Mention also your expectations about the consequences that will follow. Your personal problems are not always interesting for readers. This is not meant as an offense, but only the truth. Topic example: ââ¬Å"How to cope with apathy after a personal tragedy?â⬠Expository Essay Using this essay, you explain an idea in a clear and simple way. You donââ¬â¢t prove anything: your goal is to present all the sides of the topic for your audience. NO emotions and NO opinions. Only facts and logic. Topic example: ââ¬Å"Explain why music is used as a medicine by psychiatrists.â⬠Process Essay In this type of essay, you provide your readers with a step-by-step guide. In short, you write an exhaustive and detailed instruction. Start a new paragraph for each step in order not to confuse your readers. Topic example: ââ¬Å"How to choose a topic for a killer essay?â⬠Descriptive or Description Essay You describe things, people, nature events, or your grandmaââ¬â¢s perfect cake. You should not write about your general impression. You have to describe all the aspects of your subject: how it looks, how it smells, how it feels, etc. Use your imagination skills in full force. Remember that you have five senses to describe the object youââ¬â¢ve chosen! Topic example: ââ¬Å"Describe the best circus performance you have ever seen.â⬠Persuasive Essay After reading your essay, everyone has to agree with your viewpoint. Compelling arguments, eloquence, and confidence are the fundamental tools for providing a brilliant persuasive essay. Persuasive and argumentative essays are similar but not the same! You have to change your readerââ¬â¢s opinion in a persuasive essay using your power of conviction. Topic example: ââ¬Å"The death penalty must be replaced with organ donation.â⬠Definition Essay This type of essay defines a certain term, concept, or phenomenon in a very detailed way. You should investigate the origin, the usage, and the meanings. The dictionary definition is not enough; provide deep and comprehensive research on your topic. Topic example: ââ¬Å"Define ââ¬Ëhacktivism.â⬠Compare and Contrast Essay You have to list the differences and similarities of two events, devices, tendencies, celebrities, etc. Push the boundaries! Compare unexpected objects: gadgets, brands, websites, etc. Topic example: ââ¬Å"A marriage of love vs. a marriage of convenience.â⬠College Admissions Essay This essay is a crucial part of the application process. The admission board wants to know more about you through your writing. For certain, you wonder how to choose a college essay topic. They are so various that it is difficult to explain in a few words. Anyway, youââ¬â¢d better stay away from the worst essay topics for college. Show the admissions officers that you are not merely a handful of accomplishments but a perfect candidate for their college. Topic example: ââ¬Å"How does my name define my destiny?â⬠Cause and Effect Essay Your primary goal is to specify the reasons and consequences of a certain problem or event. You may investigate the cause, suggest effects, or do both. Donââ¬â¢t skip from one aspect to another without a proper connection. Topic example: ââ¬Å"Social networking addiction: the causes and effects.â⬠Advantages and Disadvantages Essay Unlike the argumentative essay, this type of essay doesnââ¬â¢t defend any point of view. In fact, it represents opposite opinions on a particular topic. Be careful with your task! Sometimes, you should also provide your own opinion as a conclusion. Topic example: ââ¬Å"Discuss the advantages and disadvantages of the industrial revolution.â⬠Narrative Essay In general, a narrative essay is a first-person story about a personal experience. However, it should have some kind of point or purpose. In that case, your narrative essay is a compelling and moving example to prove your main idea. Include all necessary parts of the story (introduction, plot, characters, conclusion, etc. Topic example: ââ¬Å"BFF and other lies.â⬠Here is more narrative essay topics for your consideration. Critical Essay This paper is your verdict. You evaluate and criticize an art piece or a project in order to reveal its weaknesses or underscore its strengths. Write some general data about your essayââ¬â¢s subject, because your readers are not necessarily well-informed. Topic example: ââ¬Å"Lolita by Vladimir Nabokov and the concept of true love.â⬠Classification Essay Your main goal is to separate objects, ideas, or things into particular groups. You have to explain your classification in a proper way and provide examples. Look for an unpredictable approach to the classification of usual concepts. Regular things may shine in new splendor in the right hands! Topic example: ââ¬Å"Five types of weekends.â⬠Note to consider: The descriptive essay and the narrative essay donââ¬â¢t require strict formatting or structure. Sure, you should be consistent and logical, but let your creativity come in full force while writing these essays. Feel free to show your creative side! We hope our tips will help you a bit with creating every type of essay. (to be cont)
Monday, November 25, 2019
roe vs wade essays
roe vs wade essays In 1973, 904 abortions were preformed in New York and in 1992 only 694. Americas concerns over abortion and under what circumstances it should be allowed was catapulted into controversy on January 22 1973. On that day the U.S Supreme Court declared unconstitutional a Texas law prohibiting an abortion except for the propose of saving a womens life by a vote of 7-2. The decision reached after two presentations before the court invalidated abortion laws in 46 states. The court declared 1. In the first three months of pregnancy the abortion decision must be left to the women and her doctor. 2. In the interest of protecting womens health, states may restrict but not prohibit abortion s in the second or third trimesters of pregnancy 3. In the last three months of pregnancy states may regulate or even prohibit abortions to protect the life of the fetus except when medical judgment determines that an abortion is necessary to save the life of the mother. Jane Roe later identified as Norma McCorvey had sought an abortion in Texas but since her life was not in danger she was unable to obtain a legal abortion in Texas. This case was fought to challenge the constitutionality of the Texas law aiming to establish a new constitutional right allowing women to control their own bodies. The US district court for northern Texas declared abortion law unconstitutional but declined to grant injunctive relief to the plaintiffs. Roe and Wade appealed the court decision. During the Supreme Court hearing the court had been concerned with the rights of an unborn fetus. The case was eventually focused on amendment 14 of the constitution, which is the right to privacy protected under due process. People began to protest that the Supreme Court ignored state legislation in the expressed constitutional provisions in history. Today's debate over abortion remains as harsh as when it first began. ...
Thursday, November 21, 2019
India country report Essay Example | Topics and Well Written Essays - 1250 words
India country report - Essay Example The historical development of India, as related to the countryââ¬â¢s foreign relations is examined in this paper. The study of the literature published in this field has revealed that the role of India in the development of social and economic life in Asia has been critical. However, its political and social systems have suffered from severe conflicts, probably due to the inability of governors to respond to the daily needs of population. On the other hand, it has been made clear that the prospects of the country for the future are significant. Moreover, in terms of foreign relations, the country has become a key player in the development of important economic and political decisions globally. The history of India is based on a series of elements, such as the size of the country, the local caste system, the use of local religious beliefs for political reasons and the Indian identity, as it has been alternated today (Walsh 13). India is the largest country, in terms of its size, of Southeast Asia (Walsh 2006). In terms of geography, the country occupies a critical region, being a crossroad between the East Asia and the West. The strategic position of the country, as of its geographical characteristics, has been traditionally used for the development of important political decisions. ... Being surrounded by regions with different cultural and religious characteristics, India had to face severe social and political turbulences, leading even to the limitation of its territory, referring especially to the establishment of the state of modern Pakistan. At the same time, India is ââ¬Ëthe second most populous country, after Chinaââ¬â¢ (Walsh 13). The development of the countryââ¬â¢s urban life has been gradual; the development of a variety of communities across the country, as explained below, led to the appearance of many different dialects, about 16 (Walsh 13). As in all countries worldwide, the integrity of the country, as a member of the international community, has been secured through ââ¬Ëa set of cultural and ethical assumptions common to people across the countryââ¬â¢ (Walsh 2006). The caste system has been a significant part of Indiaââ¬â¢s history. The system is based on categorization of people in accordance with their profession and their socia l class (Walsh 2006). The development of ââ¬Ëunchanged villages of rural Indiaââ¬â¢ (Walsh 15) has been the result of the expansion of caste system within the Indian social life. As for the countryââ¬â¢s religious framework, this incorporates a series of different religions, such as Buddhist, Hindu, Muslim and Christianity (Walsh 16). The differentiations in regard to the countryââ¬â¢s religious system, have led to severe social conflicts; the above phenomenon has been also be used by politicians for the promotion of particular ideas. In other words, in India, oppositions in regard to religion have supported political interests (Walsh 2006). When referring to the history of India, particular reference should be made to the history of community, which can be
Wednesday, November 20, 2019
Strategy in the Current Business Environment Research Paper
Strategy in the Current Business Environment - Research Paper Example This paper researches the business elements of Unilever extensively and compares it to one of its major competitors, Proctor and Gamble. Unilever is a Britishââ¬âDutch multinational and a large-scale company offering consumer goods. The products offered by the organization include the beverages, foods, personal care products and cleaning agents. Unilever is the third-largest consumer goods company in the entire world in terms of its 2011 revenues. Procter & Gamble and Nestle follow the company with respect to their profits and sales generation. Proctor and Gamble Proctor and Gamble is a consumer goods company listed in the Fortune 500 list of the companies and is an American multinational corporation headquartered in downtown Cincinnati, Ohio. The company, according to the 2011 statistics, witnessed $82.6 billion dollars in sales. In the list of ââ¬Å"Worldââ¬â¢s Most Admired Companiesâ⬠in Fortune magazine, the company is graded sixth in 2010 and has come up to fifth pl ace in 2011. The huge sales for Proctor and Gamble come from more than 160 countries all over the globe and this amount is balanced between the domestic and international markets of the company. Proctor and Gamble market and sells over 300 brands in its product line. The company has more than 120,000 employees who are divided into three business units of the organization worldwide. These business units include P&G beauty, P&G household care, and P&G family health. The company produces a wide variety of deodorants, colognes, skin care brands, personal cleaning and other products. Business Environment The business environment of an organization refers to the micro and macro environment in which it undertakes its operational and functional activities. This might include the basic legal, social and economic environments of the business at broader levels.
Monday, November 18, 2019
Medical Terminology Essay Example | Topics and Well Written Essays - 500 words
Medical Terminology - Essay Example Yes, I think that written policies have to be adopted for using abbreviations considering patients' safety. The Stanford Hospital Medical Board has adopted an abbreviation policy which comprises a list of 'approved acronyms, abbreviations and symbols to guide documentation and interpretation of hand-written notes'. Apart from this, the policy also includes a list of 'dangerous abbreviations and symbols' that should not be used. Some vital features of the policy includes that medication names should not be abbreviated and that use of metric system is strongly recommended. Use of abbreviations, acronyms and symbols is acceptable when used for a valid reason and under proper circumstances. For instance, abbreviations can be standardized and developed by individual organizations. Abbreviations can be accepted when used for a published reference source. A list of acceptable abbreviations can be put forward and a proposal can be laid to individuals who work in a particular organization to use abbreviations, acronyms or symbols that are present in the list.
Friday, November 15, 2019
SWOT, PESTEL and five forces analysis
SWOT, PESTEL and five forces analysis 2. Introduction The supermarket industry is fierce in terms of its competitors. There are four main firms that have dominant market share but still have the aim to become the market leader and want to be bigger and better for their customers and potential customers. 3. Methodology In order to conduct my research I used a variety of sources which included economical and contemporary books, additional journals were also used to gain more specific and up-to-date information. The internet was also a valuable source due to its nature and variety of widely available information. 4. PEST Model The Pest model allows us to see what changes have happened in the industry and how this can affect competition. It allows us to distinguish the not so important compared to what is vital in the industry. For any firm in this industry it is important to create value for its customers, so therefore an understanding of the customer is vital. To create value, a firm would have to create a form of understanding and a relationship with its suppliers. Also for a firm in this organisation an in depth understanding and monitoring of its competitors is essential in order to be a profitable company and have first mover advantage. This supermarket industry includes the customers, the suppliers and the competition. An understanding of the pest model allows us to discover comprehensive potential opportunities and threats in the future. I.e. global warming may not be an issue now but can be in the next hundred years; this could reflect raw materials for food. 4.2 Political There is a low level of unemployment this due to the recession; this affects the demand of good being bought as consumers have less disposable income. However, food is a commodity and will always be demanded sue to its nature. E.g. the price of stock in supermarkets has dropped in last few years with the intention of boosting demand. Its level of custom has also fallen. There are now restrictions on buying land or buying out another supermarket chain making it more difficult for supermarkets to expand. 4.3 Economical Barriers to entry E.g. Over 5 years it has been reported that 700 hundred supermarket stores have opening ranging from sizes to 3,000 to 25,000 square feet. In comparison to this it is going to be hard for smaller supermarket chains to break into this industry due to it competitors. Only 5 new supermarket stores have opened in last 5 years. As a result of the recession, supermarket chains have to concentrate on the demands of the customer. This could include customers looking at: Cost Prices Profits Overall price is very competitive in this industry. There is also a change in the way consumers shop; supermarket chains such as Tesco have addressed this by giving incentives such as a club card in order to gain brand loyalty and repeat custom. Larger supermarket chains are quick to eliminate competitors. E.g. Sainsburys had bought out star Market and then opened stores across Egypt. 4.4 Social Supermarkets are continually monitoring changing consumer trends and shopping patterns such as; Who is buying the product? When they buy the product? How they buy their products? Which products are they buying? Monitoring these trends and understanding then can create competition in order to be the first to develop products and services that meet changing patterns. E.g. in the UK,75% of customers shop twice a week and seven still shop at different chains. This pattern by UK shoppers is known as Bulk Shopping or One Stop Shopping. Even though the recession has cut back the number of jobs available, supermarkets still employ a large number of people. This could be due to their flexibility in working times such as part time. E.g. Sainsburys employs around 150,000 people in the UK alone. Also there will always be demand for commodities meaning that supermarkets have some level of safety. Some supermarkets use this as a marketing technique, for example Asda aims to create over 7,500 jobs in 2011 (Tue, 16 Nov 2010 (www.supermarketnew.co.uk)) There is also change in demand regarding taste: organic foods are now much more common in supermarkets due to greater awareness of global warming, fairtrade and many other issues. E.g. there could be health concerns surrounding British beef with BSE. 4.5 Technological Technology has become beneficial to customers in supermarkets. With self checkout tills, shopping has become much easier and more convenient for consumers for shoppers. They are also easy to use meaning that all consumers can take advantage of this new technology. Personalized shopping is also being introduced which again makes shopping easier and more convenient. E.g. Waitrose allows you shop with your own trolley gun. With the technology available and the number of companies supplying it, explosion is the word for it, said Tim M. Hammonds, senior vice president of the Food Marketing Institute in Washington. Almost every store is doing at least one experiment. Tesco are reported to have spent à £25 billion in 2005 setting up their on-line shopping website this also helps chains looking at consumer buying habits. Tesco.com is the worlds biggest online supermarket and this year the group had sales of over à £577 million, an increase of 29% on last year 4.6 Environment Cutting waste; fruit and vegetables have less packaging. Fresh and seasonal produce of a high quality Introduction to organic foods, governments have supported farmers to convert and grow only organic foods. 4.7 Legal Law legislations Health and Safety 5. Swot Analysis The SWOT analysis shows the strengths, Weakness, opportunities and threats in the supermarket industry. 5.1 Strengths Corporate culture The supermarket industry is one of the biggest and profitable Supermarkets are a necessity; people will always need food therefore the demand is always high in relation to other industries. Customers have different tastes; supermarkets have a wide variety of goods and services making it likely that a consumer can purchase all of their necessities in one place. Having different stores allowing access to the mass market. Customer Experiences e.g. in store cafes and facilities. Giving Incentives: Loyalty cards and point reductions on foods. Image; this encourages brand loyalty and can keep an environmentalist reputation. 5.2 Weakness Recession has impacted on supermarkets; giving better price reductions and deals undercutting competitors to retain market share. Low-cost supermarkets such as Aldi, Netto and Lidl have taken consumers due their much lower prices. Smaller supermarkets may have to fold due to recession and a very highly competitive market. Low employee efficiency and high labour turnover. 5.3 Opportunities Market leadership in a highly demanded segments i.e. the growth in organic and natural foods this will establish high economies of scale Merging or acquisitions gaining market share E.g. Morrisons takeover of Safeways. Working with foreign countries help supermarkets break into a new market. Such as Latin America, South East China and South Africa. 5.4 Threats Changes in Government Regulations Recession impacts the economic changes. I.e. Has and impact on customers spending patterns. 6. Portors five forces Porters five forces of competition identify structural variables influencing competition and profitability in the supermarket industry. 6.1 Threats of Entry The supermarket industry is dominated by some big competitor chains such as Tesco, Asda, Sainsburys and Morrisons and smaller chains such as Somerfiels, One Stop etc. Bigger Chain competitors have focused more on operation and efficiency and productivity (allowing a wider variety of foods or products, better services etc). This force has left very small and traditional shops like butchers, bakers trailing very far behind. This has made it very hard for new companies to enter the supermarket industry. I.e. it is hard for a new business to raise capital because of the large fixed costs and its in a very much developed market with chains like Tesco have self check out points and their own stock control system. Where as Asda focus on operational tactics, like product development, better promotional activities and concentrating on better distribution. 6.2 Bargaining Power of Supplier Because the industry is fierce and is growing to be influenced by the likes of Tesco and Asda they can negotiate better promotional prices in comparison to smaller chains have a fear of losing business. They benefit from purchasing economies of scale. Suppliers are under threat because big food chains can negotiate better deals abroad. There needs to be an effective relationship with the supplier and its seller, this makes for a better profit margin. 6.3 Bargaining Power of Buyers To meet customer needs there are many things, lowering prices, wider and better choices, countless promotional activities, consistently bettering customer service. E.g. Tesco club card is most successful to date and has added to Tescos profitability. Supermarket chains have become more aware of consumer needs and by expanding in new markets banking, pharmacies and clothing. There is also a push on ethical products as consumers have become increasingly aware, they are now available in most big supermarkets. 6.4 Threat of Substitutes There is a threat that consumers can switch from one supermarket to another, this can be due to consumers being influenced highly on price, better service or quality. In relation to this bigger chains are buying out smaller chains, and opening them strategically in small towns or cities. E.g. Morrisons tookover Safeway as a method of quick expansion. 6.5 Bargaining Power of Competitors The supermarket industry has grown dramatically in size mainly due to bigger chains and continuous growth. This has opened up bigger and better retail concentration, new formats and better customer service. E.g. Tesco retain and build relationship with customers with databases allowing them to see what the consumers have purchased. Companies need to be innovative to keep up with the consumer behaviour such as refocusing on pricing and its values. 6.6 Competitive Rivalry Because the industry is dominated by bigger supermarket chains, there is a constant battle for better prices or better reductions. This results to high price wars to all competitors. Supermarket chains focus on quality and value for the customer in return they could attract new customers of different segments of the market. By bigger chains spending much more on advertising including celebrity endorsement, E.g. Jamie Oliver being the face of Sainsburys and Heston Blumenthal and Delia Smith for Waitrose it becomes much harder for smaller chains to compete. By giving customer price incentives such as Buy-One-Get-One-Free (BOGOF) this again allows supermarkets to retain and maintain customer satisfaction. Loyalty cards are also good example of this. 7. Conclusion 7.1 Smaller supermarket vs. bigger supermarkets The emergence of a number of smaller grocery stores has increased in the past 12 months. A number of smaller supermarkets have been grasped by larger competitors. Morrisons purchase of 39 Somerfields after Co-Ops disposal programme, led Morrisons to further increase market share in the south east and in the London. Sainsburys followed Morrisons vision, breaking into new areas, opening 22 store acquisitions in the north. The stores average from 17,000 square feet. Waitrose reached beyond the South east, opening 14 new stores, averaging between 5,000 square feet under its actual store size. A recent newspaper headline stated Asda goes shopping at Netto in à £778m takeover deal (27.05.10, London evening standard) showing larger supermarkets being able to takeover much smaller chains. 7.2 Strategies Available During the recession, it is apparent that value for money is most important to the customer. There is little room to negotiate prices as the market is very competitive and each supermarket wants to retain market share. Food Retailers can look into trends and new technologies to differentiate from the competitors, i.e. smarter shopping carts and better formatting of stores. Supermarkets are looking into convenience for the shopper. Smaller stores such as Tescos Express fill the gap between the bigger and smaller stores; they stock ready made meals and supply the basic foods. The sales maybe smaller but they retain market share and overall the business in going to profit. Organic foods are becoming a strong strategy to pull in new customers. There is a distinctive line between luxurious and affordable prices. The organic Market is worth 340 million annually, this figure has doubled in the last 2 years. Supermarkets have recognised the potential and responded with their own range of organic produce. Tescos has market lead and Sainsburys are planning a huge launch of its own organic range as is evident from the newspaper headline below. Tesco turns itself into a green giant (The Sunday Times May 31, 2009) Asda will also be taking advantage, a spokeswoman for Asda says: Organic food is definitely something that can be marketed to the masses. Throughout our stores we have a suggestion box programme called Tuned In. More organics is the number one suggestion. A sales increase from 3.1% to 5.4% in sales. And have increased their organic range from 250 to 400 items with cutting prices. Supermarkets may not be able to persuade shoppers from its competitors directly but convenience of better food products may sway them naturally.
Wednesday, November 13, 2019
Jungian Perspectives of Shakespeares Hamlet :: GCSE Coursework Shakespeare Hamlet
Hamlet:à Jungian Perspectivesà à à à The term consciousness refers to "oneââ¬â¢s awareness of internal and external stimuli. The unconscious contains thoughts, memories, and desires that are well below the surface of awareness but that nonetheless exert great influence on behavior."(Weiten)à In the view of the Jungian analyst, there are two forces that drive Hamlet. One is his anima, which is the "personification of the feminine nature of a manââ¬â¢s unconscious"(Platania). The second is Hamletââ¬â¢s desire to reach individuation, which will be discussed later. In reference to the anima, Platania states that "we experience the opposite sex as the lost part of our own selves." There is in each man a feminine side hidden beneath his masculinity. The mystery of Shakespeareââ¬â¢s Hamlet is a phantom of literary debate that has haunted readers throughout the centuries. Hamlet is a complete enigma; a puzzle scholars have tried to piece together since his introduction to the literary world. Throughout the course of Hamlet, the reader is constantly striving to rationalize Hamletââ¬â¢s odd behavior, mostly through the playââ¬â¢s written text. In doing so, many readers mistakenly draw their conclusions based on the surface content of Hamletââ¬â¢s statements and actions. When drawing into question Hamletââ¬â¢s actions as well as his reasons for acting, many assume that Hamlet himself is fully aware of his own motives. This assumption in itself produces the very matter in question. Take for example Hamletââ¬â¢s hesitation to kill the king. Hamlet believes that his desire to kill King Claudius is driven by his fathersââ¬â¢ demand for revenge. If this were true, Hamlet would kill Claudius the moment he has the chance, if not the moment he knows for sure that Claudius is guilty of murdering his father. Why does Hamlet hesitate? One must call into question what Hamlet holds to be true. If Hamletââ¬â¢s given motivation for killing the king is legitimate, then Claudius should die at about Act 3. Because Hamletââ¬â¢s actions do not correspond with his given reasoning, one is forced to look for an alternate explanation for Hamletââ¬â¢s behavior. In doing so, one will come to the conclusion that Hamlet is driven by forces other than what is o bvious to the reader, as well as Hamlet himself. Given this example, one must denounce the assumption that Hamlet is aware of the forces that motivate him, and understand that Hamletââ¬â¢s true motivation is unconscious This unconscious force is the true reason behind Hamletââ¬â¢s mysterious behavior.
Monday, November 11, 2019
Obesity in Western Culture Essay
Within our constantly evolving and ever-changing Western world, what is deemed as being deviant has shifted and adapted to suit the norms and values of society at large. Thus, deviancy can be defined as behaviour that violates the normative rules, understandings or expectations of social systems. The issue of obesity has become increasingly prominent within Western society and is deemed as being deviant due to its wide unacceptance throughout society. In applying the ââ¬ËFunctionalismââ¬â¢ perspective of deviance on obesity, the ways in which society attempts to handle and understand this issue is further outlined and explained. Obesity is a term used to describe body weight that is much greater than what is considered the healthy range. Individuals who are obese have a much higher amount of body fat than is healthy or recommended. Adults with a body mass index (BMI, calculated as weight in kilograms divided by height in meters squared) greater than 25 kg/m2 but less than 30 kg/m2 are considered overweight (Insel, Turner, Ross, 2009). The ways in which those who classify as ââ¬Ëobeseââ¬â¢ are perceived and portrayed by society are, within a Western society fixated on image and obsessed with reaching physical ââ¬Ëperfectionââ¬â¢, often negative and highly critical. The media plays a crucial role in shaping the ideaââ¬â¢s and values our society holds. As we are constantly bombarded with images of ââ¬Ëidealistically thin celebrities, it becomes evident that those who do not fit this normality are excluded from social acceptance and pressured into losing weight and fitting in. A recent article in the Sydney Morning Herald stated that; ââ¬Å"while there was sympathy for underweight models because of possible eating disorders, those with overweight body shapes were blamed for not doing something to lose weightâ⬠(Gray, 2010). It is evident here that although there is some negativity urrounded with being ââ¬Ëunderweightââ¬â¢, super-thin models and celebrities continue to be represented as acceptable throughout the media, whereas those classified as ââ¬Ëobeseââ¬â¢ are rejected from mainstream society and blamed for not taking the initiative to lose weight. As we concentrate more on what is considered to be ââ¬Ëphysically attractiveââ¬â¢, we lose sight of the various biological, genetic, and noncontrollable etiological factors (Puhl, Shwartz, Brownell, 2005) that relate towards obesity. Thus, negative stereotypes and stigmas are placed upon the obese, further strengthening heir label of deviancy. In a recent study conducted by Yale University, the perceived social consensus on attitudes toward obese people was tested. Three experiments were created towards educating the participants on the issue of obesity in hope of reducing the bias stereotypes and stigmas our society has successfully created towards the obese. (Puhl, Shwartz, Brownell, 2005). The study describes how the consensus attitude towards obesity prevents the reduction of stigmatizing and excluding the obese from mainstream society as people in general feel a sense of security and ââ¬Ëapprovalââ¬â¢ in following the beliefs of the majority. Thus, if we as a society take greater acknowledgment in the causes of obesity and perhaps even empathize towards those labeled as obese; the idea of obesity as being a form of deviance could potentially shift throughout the long term. The ways in which the ââ¬Ëobeseââ¬â¢ are negative stigma held towards obesity by society at large. According to David F. Williamson of The New England Journal of Medicine (1999), it is crucial that doctors encourage greater weight loss towards obese patients as obese people are ââ¬Å"twice as ikely to die from any cause as people of normal weight. â⬠Society then not only recognizes obese people as being ââ¬Å"obscene, lazy, slothful and gluttonousâ⬠(Adler, Adler 2000) but also as ill, and in a sense, ignorant towards the consequences of their poor state of health. As modern technology continues to develop and treatment options further increase, obesity becomes more and more deviant throughout society. Procedures such as ââ¬Ëliposuctionââ¬â¢ are becoming more available, with surgeries having increased 21 5 percent since 1992 (Naisbitt, Naisbitt, Philips 2001). Although ndergoing plastic surgery has not yet attained complete social acceptance, procedures such as liposuction reduce the consequence of the obese being labeled deviant due to their status. In contrast, the way obese people perceive and view themselves is largely impacted by the constant discrimination and criticism carried out by society at large. Although it can be said that in the presence of other obese people there is a greater sense of acceptance and understanding, the self-representation of obese people is generally negative and painful. According to an article on ABC news, one obese female stated hat ââ¬Å"(you feel like) you have no right to exist as you are. Feeling as though this body is an outlaw bodyââ¬â¢ (Stark, 2004). The majority of obese people often view themselves as outsiders to the social norms of image and feel as though there is a ââ¬Ëculture of blameââ¬â¢ (ANââ¬â¢, 2008) constantly against them. There have been studies undergone which illustrate the reluctance amongst obese patients to seek preventive health care services due to the embarrassment of their weight, and perhaps even the feeling of being criticized by physicians (Fontaine, Faith, Allison, & Cheskin cited in Puhl, Shwartz, Brownell, 2005). This clearly shows that obese people themselves are not content within their condition and recognize their deviant label within society. Although they inevitably feel the pressure to lose weight, the embarrassment of yet again being Judged and criticized by healthcare professionals prevents them from doing so. The Functionalist approach to deviance can be applied to obesity in many ways. Functionalism was developed by Emile Durkheim and illustrates how the institutes within society function and maintain social equilibrium. A functionalist analysis of eviance begins with looking at society as a whole rather than focusing on the individual. ââ¬Å"It looks for the source of deviance in the nature of society rather than the biological explanations or psychological nature of the individualâ⬠(Covington, 1999). In this regard, applying functionalism to obesity becomes difficult as obesity is initially a personal health concern. Both biological and psychological aspects contribute towards obesity which then labels the individual as deviant, proving that rather than focusing on the nature of society at large for explanations on deviancy, it is equally ital to focus on the obese individual to understand their deviant label. Inevitably, this can be recognized as a weakness within the functionalist argument. In contrast, applying functionalism to obesity presents much strength in understanding why education have had to shift and develop in order to combat the obesity epidemic and create greater equilibrium within Western society. Australian schools have recognized the deviant nature of obesity, mainly due to its associated health risks, and have recently began enforcing healthy eating and exercise habits (Hareyan, 006). School systems have recognized that many families are unable to teach their children healthy habits, so have taken upon this role to maintain the social order within society. Alongside this, there has been a vast increase in weight-loss alternatives (rather than simply the gym, or perhaps surgery) to suit the modern, working individual. ââ¬ËQuick weight loss pills and detox diets are now more on the market than ever before and are available to anyone willing to pay. Functionalism revolves around creating solutions to maintain social order, and in regards to obesity, any actions have been taken as obesity is seen as a deviant act which disrupts the balanced functioning of society. In conclusion, obesity has been labeled as a deviant act within modern Western society as it violates what the consensus recognizes as ââ¬Ënormalââ¬â¢ behaviour. It is increasingly less acceptable with those carrying the status left facing the consequences of social Judgment and exclusion. In applying the functionalist theory, the deviant nature of obesity can be further outlined and understood as a problematic issue within contemporary society.
Friday, November 8, 2019
Online Gaming 7cs of Customer Interface Essays
Online Gaming 7cs of Customer Interface Essays Online Gaming 7cs of Customer Interface Essay Online Gaming 7cs of Customer Interface Essay Online Gaming Part A Online gaming has become a culture in its own, there is an entire industry for online gaming that incorporates itself in the console gaming, gambling and the pc gaming. Almost every game you buy in shopping centres will have an online gaming option whether it is a console game or a pc game. Online entertainment has become a form of human communication and is taking the internet industry by storm. World of war craft has hit the online gaming demographic with huge success and therefore is the best example of this ever growing industry. For my half of the website audit I investigated the online gaming craze as a whole industry and did not limit myself to a specific company or topic, I looked at childrenââ¬â¢s online gaming sites, manufacturer sites for the online the gaming option on consol game units, aggregate sites for free online games and a manufacturer site for the largest online game, world of war craft. The 7Cs of Customer interface Context In investigating the context of these websites navigation, ecommerce and promotion seemed to be the priority and general purpose of both aggregate and manufacturer websites. The manufacturer websites like, blizzard. com/ and xboxworld. com. au/games/xbox-360/show/b where very product based in the aesthetical side of the website, all of the images and themes for these website appealed to the larger demographic that uses this kind of entertainment. The aggregate sites are basically used as portals for the online games and are centred around ease of navigation and feedback on the services available. Content Apart from the popup advertising there was not much video or animation involved in any of the homepages for these websites. The home page seemed to be the centre unit for navigation and was essentially made up of still imaging and text. The only website that offered any kind of detailed background on the company was the wiggles website which had an about us option in the navigation toolbar. All of these websites are high stimulating and, depending on the end users, appealing to the consumer. It seems that online gaming websites are highly individual and highly interactive with the consumer and promotes pull advertising as opposed to push promotion. Each website offered a product in a different stage in its product lifecycle, blizzard offered a product well into its commitment stage where as xboxworld. com offered a new and innovative product that has yet to be explored. The wiggles websites is more into the exploration stage of its product lifecycle and therefore promoted easy navigation for easy exploration and as the targeted demographic for this site are children under the age of 10 it needs to be easy to use which they have accommodated for. Community Some of these websites offered user forums for members of the site to voice their opinions on the products and services available. Whereas others offered a rating system that foregrounds the previous users opinions of the services available Customization All of these sites have membership options for frequent visitors to the sites. Being a member allows the user to view in more detail the ratings for games and the popularity of the games available. Communication Mostly forums on the products and five star ratings are the only forms of cross user communicate. Connection Apart from blizzards slow connection time in the opening of the website most of the other sites seemed to be pretty efficient when it came to the riginal opening of the site. The two aggregate sites had navigation points and links to other sites containing the games available which meant a short wait before playing the games as the site had to connect with other websites. Commerce All these sites have membership options. Manufacturer sites offered discounted online purchasing for their products like xboxworld. com offered discount on games and the consols where as to become a member of blizzard you have to register with world of war craft game which cost money to set up your blizzard account. Webqual Evaluation There are four categories to the Webqual website audit; ease of use, usefulness, entertainment and complementary relationship. In applying this style of audit to these websites no individual website stood out conclusively. All seemed to excel in different areas. Shock wave was easy to use in that it was easy to read and navigate through the programs. Xbox world was the most useful as it catered for the consumer looking for info on available products and discounts instead of jumping straight into the online gaming. The wiggles and the blizzard website provided good form of entertainment in that it was innovative and had appropriate visual appeal for the demographic they were designed to attract. And all of them foregrounded the same kind of image the company behind them strives to achieve. Online Marketing Tool Out of the possible e-commerce option available to the users of these sites, the five star rating seemed to be the best form of ecommerce and consumer behavi our evaluation. This option allowed a user to give a game or a service a rating out of five. This allowed for user to administration communication and user to user communication. The administrators of the sites are able to see which services or games are most popular and which are not worth keeping on the site, this is a good way of understanding the consumer behaviour of a site majority target market between online and offline services and products. Online Gaming Part B The five websites that I evaluated were all aggregate sites of the online game known as ââ¬ËWorld of Warcraftââ¬â¢. I chose to do this in order to compare all five aggregate sites which provide similar types of service to assess which of them excels from the rest. The 7Cs of Customer interface Context Context is defined as the look-and-feel of a screen-to-face customer interface. The sites are all designed to focus on the navigational aspects rather than the use of excessive graphics or animations. All five sites feature a nice simple layout with minimal graphics and contrasting colours however thottbot. com is the only site that makes use of a clear white background which creates a sense of calm and draws the eye to the products. The information being provided by all the sites are all nicely categorized and broken down into smaller segments for a more organized presentation. The search tab is one of the most useful tools when gathering information as it enables fast and easy access to information which allakhazam. com, thottbot. com and wowguru. com makes use of. Content Since the primary role of the sites is to provide users with information, the main mediums used were primarily text and images via the offering mix however wowguru. com takes it one step further by adding audio and video aspects to its contents where users can actually view movies that others have posted on the site for additional information purposes. Most of the sites use promotions on their front page to advertise their content on the other hand worldofwar. net takes advantage of the appeal mix creating emotional reactions to promote their site. Thottbot. com is the only site that struggles in this category not because it lacks content but due to the fact that the information it provides is inaccurate or out of date. Community Forums are the most used type of medium for user-to-user, user-to-admin and admin-to-user communications. Most of the sites aside from thottbot. om and worldofwconline. com makes use of forums and breaks them down to simple categories for more convenient communications. Additional features were provided by allakhazam. com where IRC chat was used for instant communication between users and admin. Customization All the sites that has access to forums enables personalization by creating login registrations primarily used so that users can post on forums and also to receive personalized e-mails through the sit e however further personalization are offered by allakhazam. com and worldofwar. et through upgrading of membership which means that users that upgrade their normal membership to premium membership for a small amount of fee have access to more additional features and customization. Communication Hybrid communication makes use of both broadcast which is a one-way information exchange from organization to user and interactive communication which is a two-way communication between the organization and the user. All the sites use this form of communication aside from worldofwconline. com which only uses broadcast communication. The main medium for hybrid communication is via the forums or IRC chat option through allakhazam. com. Connection Load times of the sites are fairly quick depending on the internet connection speed of the users however thottbot. com always loads the fastest due to its simple layout and design which consist mainly of a search tab located in the middle of the page. All the sites have links and affiliates to major online stores and other online gaming sites as well increasing traffic and user base. Commerce Worldofwar. net and allakhazam. om are the only two website where registration, security and credit card approvals are utilized via paypal. This is mainly due to the users wanting to upgrade their regular memberships to premium membership for additional features and more customization. Webqual Evaluation Most of the sites featured a very nicely designed layout with navigational options arranged and categorized neatly having said that the site that excels the most is allakhazam. com d ue to the consistent balance of both text and graphics. On the other hand worldofwconline. om uses too much text with small fonts making it hard to read and understand. Users would find sites that use the search tab to be more convenient to operate and navigate. The most useful site would probably be allakhazam. com as it provides all the relevant information accurately in a secure environment. The response time however varies in all the sites as post in the forums would only be answered when members log in. Wowguru. com dominates the entertainment category as it is the only medium that features audio and video aside from the text and graphics that all the rest of the other sites posses. All the sites have a good complementary relationship as there is good synergy between the internet and the company images. Online marketing tool The online marketing tool that is chosen to evaluate the sites is the forums as it is the best form of ecommerce and consumer behaviour evaluation criteria for these sites. The number of posts and user profile accounts were the main determinants in determining which website was the best. With over 1,358,243 user profile accounts and still growing allakhazam. com clearly dominates this field as the closest rival to it which is worldofwar. et only has 172,873 user profiles. The Comparisons Part C A combined effort SWOT Strengths * Most sites are compatible with a large amount of other websites and software. * Well organized forums and ecommerce options * Visually appealing * A large amount of loyal consumers * A good depth in user customization Weaknesses * Majority of sites lack audio and video capabilities * Differentiation is difficult as a lmost all of the services are available through other companies * Hard to establish steady cash flow * Must keep up with technology and updates. Opportunities Possible target market for services are ever growing * Innovative games and services are easier to promote due to a larger demographic learning to use the internet, innovation in online games is not hard to create awareness for Threats * Increasing of competing companies providing similar services * It is easy for a company to become obsolete in this industry as technology is always advancing. * It is easier for companies to commit reverse engineering on a service or product and provide generic copies. Portersââ¬â¢ Five forces 1 Competition between rival companies is a constant issue for the online gaming industry. It is hard for any one business to get a competitive advantage over their competitors. A lot of companies are even teaming up in order to cope better with the increasing amount of competition. This will always be a negative force on a online gaming site. This force cannot be avoided as competition is evident in ever industry. The best that can be done is to offer competitive prices and incentives for consumers to continue to use the companyââ¬â¢s services or products. 2 The threat of new entrants and innovation with both the technology and reativity of the products available will make it increasingly hard even for a well established company to stay on their feet. The online gaming industry is not a safe industry to penetrate and will never be. The best way to avoid this force from effective the possible success of any one company is to use peopleââ¬â¢s creativity and continue with good e-commerce and market research that way a company can stay on top of possible incoming trends and fads. 3. Reverse engineering is a constant problem in the electronic world and the online gaming industry is no exception. The threat of the competition copying your services or products and offering generic products to consumers that could have created cash flow for the original creators is a constant issue. The best way to deal with this negative force is to use the government and protect your companyââ¬â¢s ideas and innovations with copyright. 4. Suppliers are always looking to charge more for their products whereas consumers are always looking to get a cheaper price; it is a loose, loose situation for any one company and can only be tackled by either sacrificing the customer satisfaction or risk loosing your supplier and having to find another. A balance between the two is the most opportune way to handle this dilemma. The rules of supply and demand come into particular focus here. Proper market research and preparation work can help to avoid this issue. 5. As was discussed in the previous issue; consumers are always after a lower price, and ounce again the best way to handle this situation is to conduct decent consumer behaviour research and market research to avoid missing the next big opportunity in the market.
Wednesday, November 6, 2019
A Useful Plan of a Linguistics Research Paper Writing
A Useful Plan of a Linguistics Research Paper Writing Writing process is always a complicated thing which requires additional analytical, critical thinking, and research skills. In addition, any academic paper demands a serious preliminary study. It differs both from the art or technical text, and from the journalistic article. According to the specifics of any paper, it requires the particular means of its creation. The words ââ¬Å"research paperâ⬠fully characterizes contents and the primary objective of the statement: description of results of own research. The structure of the essay is subordinated to the fundamental objective of the research. The process of research paper writing is thorough and profound work. Thus, it demands the maximum concentration of thought and imagination along with specific knowledge and skills. However, it is easier to write the research paper when you have some guidelines which can help you highlight the possible directions for you. Is Linguistics Worth Studying? The linguistics is first of all the science about language. Such understanding means an examination of all aspects of the phenomena. Linguists seek how to simulate the unconscious knowledge of the native language by adults and development of the first language by children. They aimed at investigating the structure of the specific languages and human language in general, describing a variety of languages in the world, and, at last, studying how language influences our daily communication and in what degree it defines our perception of the world around. Linguists investigate how we master the native language, and how our knowledge of the language is connected with other cognitive processes, as it varies in different regions. Linguistics examines the structure of various language components (for example, sounds and word combinations) and their interaction, describes and explains a variety of language substructures. Many linguists are engaged in the field work, collecting material which allows them to understand better the concrete languages and human language organization. They work with carriers of the most different languages to investigate the particular phenomena of their grammar and/or to describe these languages entirely. Still, linguists use big databases (or cases) and perform well-elaborated experiments with children and adults at schools, in field conditions, and in university laboratories to understand better how any language works. What Is Linguistics Research Paper? Linguistics research paper is the independently written academic work which shows the ability of the student to analyze linguistics literature, empirical material (for example, words, idioms, phrases). In essence, it is the final stage of any linguistics course which includes the theoretical and practical knowledge obtained during studying. It is not recommended to limit your linguistics research paper only to the theoretical bases. The essential point of the whole linguistics research paper is creating a specific statement considering the chosen linguistics problem and describing your results obtained with the help of specific instruments: methodology, research methods, etc. Thus, it is obvious that the research paper is not the compilation of paragraphs from different Internet and other sources without any references. The Linguistics research paper writing is not an essay where you share the comments on the language destiny and/or meaning of life in a free form. The linguistics res earch paper is your scientific text where, except correctly issued quotes from works of other scientists, your analysis and your conclusions are the solution to a scientific problem. Why Is Linguistics Research Paper Important? With the help of linguistics research paper you learn how to: compare the different points of view on a stated problem; form an own position (especially concerning questions which seem to you general and irrelevant); analyze the facts (on the example of that small fragment of language which you will choose); state thoughts (in particular, according to the requirements of a certain style ââ¬â in this case, the scientific one); follow the rules (technical registration of work, structuring material, etc.). plan (time, work, volumes); present the information logically. At last, a linguistics research paper is one of the most personal components of education. It is considered that you investigate the topic which is attractive and challenging for you; elaborate the problem important for you, and, therefore, you try to solve it in the best way. How to Choose an Ideal Topic for Linguistics Research Paper? Our Writers Advise Very often, the most difficult thing in writing is to choose the appropriate topic. Definitely, the success of writing the paper and completeness the thought statement in many respects depends on the right topic. Therefore, it is advisable to pay considerable attention to this issue. Try to define the sphere of linguistics you would like to study and then define the problem in this sphere which needs to be solved. At least, you will find a general understanding of the desirable topic. Also, you can ask your professor for help. No less important is to formulate an exact and specific subject, avoiding generalization. Good Topics Examples Specific topics and questions which solves the particular problem. Language as Semiotic System; Idioms and Their Transformation in Newspaper Headings; Semantic Fields as the Way of Language World Picture Realization; The language of Media as a Reflection of World Changes: Global and Local Vocabulary; Interpenetration and Interference of Terminological, Common, and Colloquial Vocabulary. Bad Topic Examples Too generalized statements which do not contribute to science and do not solve any problem. What Is Language? History of the English Language; Phraseologisms in the Arabic Language; How to Translate Terminology. How to Make the Competent Outline for the Research Paper? Planning and elaborating the structure is one more critical point of organizing and writing the linguistics research paper. If you do not take into consideration some essential rules for creating the outline, it surely will negatively affect the result of the whole academic work. In this regard, pay attention to the fundamental structure of the research paper which has to be followed strictly. On the basis of the structure, you will be able to elaborate on the helpful outline for your linguistics research paper. Structure of the Linguistics Research Paper What rules of the writing of the linguistics research paper exist? The main is that the research paper must stick to the established structure. Following the structure, it is possible to create an algorithm (the sequence of actions) of research paper writing. To write the excellent linguistics research paper, you only must follow the step-by-step instructions, relying on own experience, by many tests and mistakes. The contents of the analysis for different subjects can be different, but its structure always quite rigid. Any research paper surely contains the basic elements without which it is impossible to write a thorough analysis. Title (name of your work); Abstract (short summary of the task and subtasks which you will consider within your research; it should also include keywords the specific terms critical for your paper); Introduction (consists of the general statement of the problem, its exploration degree, and thesis which states the main objective of your research paper); Methodology (ways of obtaining the necessary material for studying); Research methods (ways of analyzing the obtained material); Results (your findings); Discussion (explanation and application of the theoretical knowledge in the field); Conclusion (includes the answer to your main question and generalized results); Recommendations (this section contains the explanation where the results of your research can be applied and how they contribute to the general understanding of the problem); Reference list (sources used for writing the paper). How to Choose a Methodology? There are plenty of ways which can be helpful in obtaining the material for further analysis. The method of field researches assumes collecting and the analysis of primary data according to the purpose of concrete research. Many linguistics studies assume use of primary information in various forms (for example, dialectal words, professional vocabulary items, etc.). To the most widespread methods of collecting primary information for observation, an experiment and poll panel, or focus group method. Observation is one of the possible ways of collecting primary data when the researcher conducts the direct observation of the persons involved in the analyzed situation, for instance, a communicative act. How to Choose Your Research Methods? Linguistics methods do not represent a uniform set of the principles, and ways of research, and the description of language entities. It is impossible to provide a sufficient explanation of linguistic methods for all linguistics or general scientific paradigms. However, it is possible to allocate methods, directed to the solution of problems of descriptive and theoretical linguistics and to proceed from some generalized ideas of the current state of linguistics and its methodical preferences. There are various research methods which can be helpful for studying any particular linguistics aspect. You are free to choose those methods which are the most suitable for your research. For instance, the distributive method is a method of linguistics research which implies the classification of language units and studying of their properties only on the basis of the distribution of the considered units in the speech, i.e., on the basis of their compatibility. By means of a final set of semantic components, it is possible to describe an unlimited set of lexical units. The technology of semantic multipliers allocation consists in consideration of words and allocation of some signs breaking words into different classes and semantic groups, for example, on such signs as animate/inanimate, male /female, etc. It is possible to mark out also more differentiated signs for classes of words, for example, animals, fishes, birds, people, etc. Thus, the value of each word is represented as a set of such semantic multipliers. The linguistic research paper also can imply the application of deduction and induction. The process of scientific research in such situation can be bidirectional: from the facts to entities or from entities to the facts. An inductive method of the organization of scientific process in a whole consists in collecting and documentation of the concrete phenomena (facts) with their subsequent generalization and transition from the facts to the entities which are their cornerstone. The deductive method as a starting point assumes, on the contrary, the postulation of entities based on certain assumptions and check of the reality of these entities for their compliance (or discrepancy) to the observed facts. Methods of differential calculus are applied, mainly, by consideration of such phenomena at which conditions language units and their properties continuously change. The following group of techniques is united by the approach based on the analysis of substantial characteristics of the speech. A specific place is taken by qualitative and quantitative analysis of the speech or language, so-called content analysis. Among methods of the content analysis, the methods developed within psychoanalysis are widely known. How to Find Sources? Information requires search on the Internet and work with files. Before starting writing directly, it is necessary to collect enough information considering the chosen topic. One of the main sources of information is, of course, the Internet. The worldwide network gives really huge opportunities for the fast, high-quality writing of the linguistics research paper. However, it concerns mainly the theoretical part, for writing the discussion section, because the methodology and results section require specific fieldwork. Moreover, it is advisable to find some information in libraries and databases. Despite the power of the Internet, it should not be considered as the only source of information for writing the linguistic research paper. The literature found in a library is capable of enriching your material considerably. List of valuable sources for a linguistics paper includes: Sharifian, Farzad. Cultural Linguistics: Cultural Conceptualisations and Language. John Benjamins Publishing Company., 2017. Becker, Annette, and Markus Bieswanger. Introduction to English Linguistics. UTB, 2017. Martin, J. R. Systemic Functional Linguistics. Routledge, 2015. How to Cite Sources Properly? Creating the reference list also has its specific features. Thus, it is recommended to address Owl Purdue Writing Lab which contains all nuances considering appropriate sourcesââ¬â¢ citing. Some Useful Reminder In the Discussion section, you can provide the history of studying the problem you chose, providing the information from the peer-reviewed articles. To write the Discussion chapter, you have to read the main literature on the subject of your research, formulate the main problems considered in works of predecessors, and state it in a condensed form with quotes. In other words, it is necessary to tell accurately and systemically what is already known on this subject. It is good if you manage to allocate various approaches to studying your language units, various understanding of terms, etc. In that case, do not forget to write to which scientific attitude you adhere. It is even better if you are able to formulate what aspects of a problem have not received due lighting in works of other scientists, etc. In the Results section, you should describe the findings you got from your research. Just tell in details what was made by you. It is recommended to translate the analyzed words and statements in foreign languages; you will better understand what you write. Conclusion requires the summary of your findings, while Recommendation part implies including all prospects of research. All in all, be attentive with the structure of the paper, cite the specific information you use, and proofread the text of your work to avoid grammar, lexical, and stylistic errors. Remember that your contribution to linguistics can appear quite important, so try to make your research paper useful in practical and theoretical terms. Consequently, your findings might shed light on some challenging linguistics aspect.
Monday, November 4, 2019
Criteria for Causality Essay Example | Topics and Well Written Essays - 500 words
Criteria for Causality - Essay Example The media often concludes a causal relationship among correlated observances when causality was not even considered by the study itself. Without clear reasons to accept causality, we should only accept correlation.â⬠A spurious relationship is a mathematical tool which is used to establish that whether two events in correlation have some sort of causal connection or not. Spuriousness is a property of highly misleading correlations that may appear to be causation. Hence, when a correlation has no spurious relationship, it is a highly possible causation. Hence, nonspuriousness becomes an essential criterion in examining the correlated events and establishing causality. (Pearl, 2000; Verma and Pearl, 1990) Timing of different events is important since time sequencing of actions and events can determine causation. By measuring time, we can determine when an action took place and when another action or event occurred in correlation or consequence to it. Hence, time order is also an important tool to inspect causality. Johnson and Bhattacharya (2009, p. 505) point out that in business and economics, ââ¬Å"observations are collected in a time sequence with the intention of using regression techniques to predict future trend. In many other experiments, trials are conducted successively in time.â⬠And in any event, a plot of the residuals versus time order can detect a contravention of the postulation of independence among related actions and/or events. Hence, time order emerges as a criterion of causality. In the above statement, the event of active or passive smoking precedes the event of respiratory illness due to nicotine. The event of respiratory illness due to nicotine does not take place without active or passive smoking. Respiratory illness due to nicotine (even of negligible magnitude) takes place whenever active or passive smoking takes place. Causes are time and again differentiated into two major categories: (1) Necessary and
Saturday, November 2, 2019
Apple Inc. Current market conditions Essay Example | Topics and Well Written Essays - 1750 words
Apple Inc. Current market conditions - Essay Example The firm is estimated to have the majority of the smart phone market with the main competitors being the Research in Motion of Canada, Samsung of North Korea and the upcoming Huawei of China. On its launch of the Smartphone, the firm was able to sell over ten million units within a month which was a record not only for the firmââ¬â¢s product sales but also for the market. New version of the same product has been very successful with million units in sales made for each new version which is after every two years. Apple has proved to the world that it is a future firm and that it is here to stay. This has to do with its history of innovation and surprising the consumers with new products just when the customers thought they had everything there is to have in the electronics industry. Generally, Apple is a successful company with a growing future. Though it faces threats such as competition from other providers in its line, it stands a better chance for success due to opportunities a nd market venture it has not touched. Law of diminishing demand Mentioning of recent or upcoming purchases of cars and computers suggests a strong consumer demand for the commodities. The confidence of consumers is measured by Consumer Confidence Index (CCI). Consumersââ¬â¢ confidence shows the optimism of the consumers on the economy. This can easily be expressed in their saving and spending activities (Barnes, 2012). Household surveys are carried out every month about the ongoing conditions and the expectations of the future regarding the United States economy. Data is available by age, region, and income for consumer attitudes and buying intentions. A healthy economy means consumers are willing to spend their money. The CCI is calculated from data gathered from 5000 households every month. Five questions are asked in the survey and each question is given a relative value. The values are calculated and compared against a benchmark value that was calculated in 1985. The 1985 ben chmark value is as is because that is when the CCI was first calculated. From the results, an index value is obtained for each of the five questions. The average index values of the questions are obtained and forms the consumer confidence index. Consumer spending is very imperative to a countriesââ¬â¢ financial health. Consequently, the CCI is closely and accurately watched economic indicator. Changes of below 5% are usually said to be inconsequential. On the other hand, changes of 5% and above show very strong change in the direction of economy (Barnes, 2012). Competitors and the market While Apple is a leader in the industry, this does not mean that the firm does not have competition. The main competition is from Research in Motion who is the manufacturers of yet another market leading Smartphone, Samsung, which is a Korean electronics manufacturer that is catching up very quickly with the American manufacturers and finally Huawei which is a Chinese mobile communication devise manufacturers who have recently entered the market for Smartphone (Russolillo, 2012). Huawei especially offers a very different kind of competition because apart from having the advantage of the Asian cheap labour from china, it has a very keen focus on manufacturing low cost Smartphone and have entered into strategic coalitions with such giants as Google and a number of mobile phone operators in the world. The
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